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As they’re shy, they wait for you to go to bed, then they venture out in search of food and water, and materials for their nests. Their favourite foods are chips, raisins and the crumbs from peanut butter on toast, and they sometimes make a rare appearance at breakfast for the chance to find their beloved peanut butter on toast crumbs. The original campaign was created to teach kids to think critically about what they see on TV, and the tiny hippo became a beloved Canadian symbol.
The North American house hippo is back — and ready to tackle fake news
New ‘House Hippo 2.0’ Ad From Media Smarts Aims To Teach Us About Fake News - HuffPost
New ‘House Hippo 2.0’ Ad From Media Smarts Aims To Teach Us About Fake News.
Posted: Wed, 09 Oct 2019 07:00:00 GMT [source]
They’re cute, they steal your socks, they ride your robot vacuum… and they’re back to help us remember to not believe everything we see online. The house hippo who stole our hearts in a public service announcement in 1999 has come back to Break the Fake in a new campaign from MediaSmarts, Canada’s centre for digital and media literacy. Though the attempt was admirable, the commercial may have backfired with younger viewers who started to think house hippos were actually existed. To this day, many of them remain to be loyal believers of the house hippo, and still cling to the hope that they'll one day run into one of them foraging for crumbs of peanut butter toast or nesting in a pile of lost mittens.
MediaSmarts Blogger - Rebecca Stanisic
Two teams, one from New Jersey, and one from Montreal met on a beautiful spring day in New Jersey in 1946 to open their baseball season... "It was a labour of love to get it made for almost nothing, and we loved it personally, but we had no idea it would be so beloved." It is a priority for CBC to create products that are accessible to all in Canada including people with visual, hearing, motor and cognitive challenges. "It's playful and it's cute and magical. And I think it speaks to the children in all of us."
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The technique was used in classic films like "The Lord of the Rings" and "The Hobbit," and it was also used in the House Hippo commercials. The Los Angeles Zoo’s new Hippo Encounter is open every weekend and holiday, 12 noon, at the L.A. Small groups of up to 15 people, including children ages four and up accompanied by an adult, can go behind the scenes for approximately 20 minutes. With Canadians seeing the House Hippo as a nostalgic piece of Canadiana, the choice was made to use the hippo again to remind Canadians to question what they see not only on television but the internet. A new commercial was also created, mimicking the format and tone of the previous commercial from 1999.
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I don’t have the answers, but it’s evolving, quickly, and education is a great starting point. As in the original, the creatures are still stealing socks and annoying Canadian pets. "We found pockets of communities all over the country — from all kinds of different age groups as well, and different backgrounds — who were still reminiscing about the hippo," said MediaSmarts executive director Kathryn Ann Hill.
This TikTok Shows 'Every Canadians Worst Nightmare' & Yes, It Involves House Hippos (VIDEO) - Narcity Canada
This TikTok Shows 'Every Canadians Worst Nightmare' & Yes, It Involves House Hippos (VIDEO).
Posted: Thu, 10 Nov 2022 08:00:00 GMT [source]
You're A True Canadian Millennial If You Remember These 7 Things From Iconic Stores
The team also used animatronics and puppetry to create the close-up shots of the House Hippo. The result was a convincing and adorable creature that captured the hearts of Canadians. These quick quizzes will help you start to learn how to spot suspicious posts. The Animals Quiz is great for getting kids to start thinking about misinformation.
Break the Fake, a campaign launching October 1st, is bringing the hippo back to encourage people of all ages to check information they see online. The house hippo was a part of many of our childhoods (if you are a certain age). Now, it’s bringing awareness to #BreakTheFake and teach kids about digital media literacy. Or at least, that’s what we were told years ago as part of a Concerned Children's Advertisers campaign to help kids think critically about what they were seeing on TV. The House Hippo was created by the advertising agency, John St., for the Concerned Children’s Advertisers (CCA), a non-profit organization that aims to promote responsible advertising to children. The CCA wanted to create a campaign that would encourage children to be more critical of the advertising they saw on television and to understand that not everything they saw was real.
Behind The Scenes Hippo Encounter at The LA Zoo
You can even by hand-made House Hippos, house hippo art prints, t-shirts and much more. In May of 1999, a commercial would debut on Canadian television that against all odds, would become part of the Canadian consciousness. The commercial, which was produced by Concerned Children’s Advertisers, would bring introduce the idea of a House Hippo to Canadian culture. Hill noted that the house hippo is something that all Canadians can rally behind.
"He had a young son at the time and thought it might be kind of magical." The Canadian house hippo commercial has gained a cult following over the years, with thousands of people across the country still paying tribute to the mythical house pet that appeared on our screens in 1999. "We might be wondering why we're using so much data overnight when we're in bed sleeping and it turns out that hippos, like us, love to use our devices at night and play games, surf the net, check things out online," said Hill. The new ad is part of a media literacy campaign called Break the Fake.
The House Hippo also serves as a reminder to question what we see and to be critical of the media we consume. In a world where fake news and misinformation are rampant, the House Hippo’s message is more important than ever. The House Hippo may have been a fictional creature, but its impact on Canadian culture and the advertising industry is very real. The original 1999 commercial was designed to teach children about fake news (because, much to everyone's chagrin, house hippos aren't actually a thing), but the adorable little pet has since taken on a life of its own. The House Hippo may have only appeared in a few commercials, but its impact on Canadian culture and the advertising industry is still felt today. The House Hippo set a new standard for responsible advertising to children, and it inspired other organizations to create similar campaigns.
Twenty years after the House Hippo debuted on television screens, it would return once again to focus on media literacy and questioning what is shared on social media, specifically, Facebook. "There's something about them that's cute. It's the idea of taking this giant, enormous creature and turning it into something really cute and small." Today, the House Hippo may not be as prominent as it once was, but it still holds a special place in the hearts of Canadians. The House Hippo is a nostalgic reminder of a simpler time in Canadian culture and a symbol of the power of creativity and responsible advertising. To create the House Hippo, the advertising team filmed real hippos and then used forced perspective to make them appear tiny enough to fit in a Canadian home.
The House Hippo also had a significant impact on the advertising industry. The commercials were praised for their creativity and effectiveness, and they won numerous awards, including a Gold Lion at the Cannes Lions International Festival of Creativity. The House Hippo set a new standard for responsible advertising to children and inspired other organizations to create similar campaigns.
The House Hippo quickly became a beloved icon of Canadian culture, with many people still fondly remembering the commercials today. The House Hippo was cute, funny, and relatable, and it resonated with Canadians of all ages. The House Hippo was also successful in achieving its goal of promoting critical thinking among children. The CCA reported that after the House Hippo commercials aired, there was a significant increase in the number of children who questioned the advertisements they saw on television. In today’s digital world, we all have a responsibility to make sure something's true before we share it online.
They’re small creatures - only about the size of a hamster, and chances most Canadians have one living in their household and don’t even know it. They’re nocturnal and make their nests in bedroom closets using lost mittens, dryer lint, bits of string and anything soft really, as they sleep around 16 hours a day. The commercial was created in order to educate children about critical thinking, to teach them not to accept everything that they see on television and to question what they see. Hill believes that the house hippo still resonates with most Canadians today — and in some ways, the hippo's message has never been so relevant. "I think Malcolm [Roberts] said, 'How about a tiny animal that lives in your house?'" Dempsey told Freshdaily.
She added that they never expected the house hippo to become a Canadian icon. Most recently, the house hippo was revived in a 2019 ad by Ontari0-based MediaSmarts that warns modern audiences about the dangers of misinformation on the internet. It's inspired t-shirts, the name of a band and even an urban dictionary page. I don’t feel as though it’s getting better or easier to navigate misinformation online.
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